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Asteroid Doomsday 'Risk' Evaporates after Media Fans Flames
Wed Sep 3,11:50 AM ET

By Robert Roy Britt

Senior Science Writer, SPACE.com

A newly discovered asteroid that generated doomsday headlines around the
world yesterday morning was, by the end of the day, reduced to innocuous
status as additional observations showed it would not hit Earth.

Meanwhile, a whirlwind of media hype has astronomers and asteroid analysts
arguing among themselves -- again -- about how they should disseminate
information to the public.

By one expert account, it was business as usual in the Near Earth Object
(NEO) community, a loose-knit group of global researchers who find,
catalogue, analyze and frequently spout off about asteroids that might one
day slam into our planet.

Virtual impact

Asteroid 2003 QQ47 was discovered Aug. 24 by the Lincoln Near Earth
Asteroid
Research Program (LINEAR).

Based on limited data collected during just a few days in late August,
astronomers at first could not rule out the possibility that the giant
rock
would hit Earth. They gave it 1-in-909,000 odds of impact in 2014 and
catalogued it as a 1 on the Torino hazard scale, a designation that merits
"careful monitoring."

Its size -- three-quarters of a mile wide (1.2 kilometers) -- explains
some
of the attention 2003 QQ47 received. Were a rock that big to hit Earth,
the
climatic consequences would be global and it would cause, at the least,
widespread regional devastation.

But only a zero rating is lower on the Torino scale, which goes as high as
10.

Astronomers agree that a rating of 1 is not cause for public concern.

Most experts do not believe the mainstream press should waste time
reporting
on such an object. Several other newfound asteroids receiving similar
designation in recent years have fallen off the list within days, as more
observations allowed for refined orbital projections.

Nonetheless, a press release issued early Tuesday by the British
government's Near Earth Object Information Center fueled widespread media
coverage, including a wire story by Reuters that many asteroid experts saw
as inflammatory.

Headlines were over-the-top, most researchers felt. They included
"Armageddon set for March 21, 2014" and "Earth is Doomed."

By late yesterday, however, more observations allowed astronomers to
conclude there was no chance for impact in 2014.

Old news

The incident was just one in a long series miscues involving astronomers,
their public relations efforts, and a media eager to report potential
doom.

"It would appear that all the lessons learned from five years of our PR
blunders, media gaffes and errors of judgement have been forgotten," said
Benny Peiser, a social anthropologist and asteroid analyst at Liverpool
John
Moores University in the UK.

A handful of similar scares -- about one per year -- have evaporated in
similar fashion as professional astronomers go about their business of
finding and tracking potentially dangerous asteroids.

The NEO information Center, whose press release ignited the latest fiery
press coverage, issued a follow-up statement early this morning.

"The NEO Information Center aims to keep the public and media informed of
these kinds of issues, as they unfold rather than after the fact," the
statement said. "This approach ensures we can promote understanding of the
process of asteroid detection, tracking and risk assessment."

Kevin Yates, project manager for the center, had said in the original
press
release that additional observations would likely eliminate reveal a
reduced
risk.

Today, Yates said, "Openly sharing this sort of information, in a
non-sensationalist way, should help to dispel the popular myth that
governments and astronomers would keep the discovery of a dangerous
asteroid
secret. I hope the coverage of this story will give the general public
more
of a feel for how the assessment of risk evolves over time as more
observations are made."

The NEO Information Center's statement today concluded with a bizarre note
of praise for the media that sounded defensive to others in the NEO
community.

"The NEO Information Center would like to thank the media for what, on the
whole, has been responsible coverage of this story. Almost all of the
press
and broadcast coverage has included reference to our original statements
that the probability of impact was very low at just 1-in-909 000, and that
the Torino rating was likely to drop following further observations."

"Undermining our integrity"

Peiser did not share the center's rosy view for how the whole thing
unfolded. He runs an electronic newsletter called CCNet, a forum for
discussing the research and risks associated with NEOs, as well as the
impact of media coverage on the public view of asteroid research and the
credibility of the researchers.

"I'm afraid that any attempt to justify an ill-timed and unnecessary media
campaign doesn't bode well for the NEO community's efforts to avoid false
asteroid alarms that only risk undermining our integrity," Peiser wrote in
the latest edition of CCNet today.

Peiser leveled this accusation at the center: "Crying wolf becomes
official
policy."

The first and most notorious false asteroid alarm dates back to 1998. Then
an astronomer went public with data showing that asteroid 1997 XF11 had a
chance of hitting Earth in the year 2028. Once the asteroid was rendered
harmless by more observations, a debate began as to if, when and how to
release preliminary asteroid data to the media and the public.

Though new agencies, institutions and programs have since been set up to
better manage the situation, little has changes. A similar scare developed
last summer, when British media hyped the potential danger of 2002 NT7. In
that situation, astronomers were candid and vocal in their criticism of
the
British press.

Like the return of Elvis

One thing has changed of late: There is an increasing sense of sarcasm in
the media with each new asteroid scare. Some reporters and editors are
getting wise to the long odds -- or perhaps tired of having to report on
them -- and doing more than just sensationalizing the data.

One story yesterday made light of the initial chances of 2003 QQ47 hitting
Earth.

Sky News, a British publisher, said a bookmaker was taking bets on the
prospect. A spokesman for William Hill bookmakers likened the 1-in-909,000
odds of doom to the chance that a manned expedition to Mars would arrive
and
discover the Loch Ness Monster there, or the equally probably scenario
that
Elvis Presley would reappear and marry Madonna (news - web sites).

We now know that the latter two scenarios are far more likely than the
world
ending in 2014 due to an impact by asteroid 2003 QQ47.


Miklos Fornai
Journalist/Political Scientists
NSW Sydney Australia

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